April 27, 2023

Munger, Tolles & Olson Partner Jonathan Blavin Quoted in Deepfake Article by Bloomberg Law

Munger, Tolles & Olson partner Jonathan Blavin was quoted in an article titled “AI Celebrity ‘Deepfakes’ Clash With Web of State Publicity Laws,” published by Bloomberg Law.

The article discussed a proposed class action brought by a reality tv star against an app that allows its users to swap faces with celebrities in images and videos. The action argues the face swapping application is violating California’s publicity laws. 

Although the lawsuit purports not to challenge the legality of deepfake technology, according to Mr. Blavin, the lawsuit will likely have broader and more significant consequences relating to the interplay of the right of publicity and generative AI technology. Mr. Blavin also discussed the possible defenses the defendant in the case may assert, including the First Amendment and Section 230 of the Communications Decency Act.

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About MTO's Technology Practice

Munger, Tolles & Olson regularly represents technology companies in industry-shaping litigation before federal and state courts across the country, including the U.S. Supreme Court. We have earned a national reputation for successfully guiding clients through seemingly insurmountable crises, whether they involve threats to the regulatory landscape, economic stability, trade secrets, intellectual property or the reputation of the business.

Operating in spaces that include semiconductors, software, gaming, media, entertainment and biotechnology, we help clients to avoid legal pitfalls, even in new technology areas where the law is unsettled, such as product liability, mass arbitration, consumer rights and employee mobility.

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