Intellectual property is the heart of the world’s most iconic entertainment, fashion and technology brands and protecting it is mission-critical to these businesses. As platforms for creation and distribution evolve, we have established ourselves at the forefront of the legal questions surrounding copyright and trademark ownership, use and legal enforcement.

Copyright & Trademark

Protecting creative assets in a rapidly evolving legal landscape.

Overview

Munger, Tolles & Olson helps clients safeguard the originality, identity and commercial value of their creative work through litigation, counseling and dispute resolution that adapts with the pace of innovation. We represent rights holders in high-stakes copyright and trademark litigation and provide strategic, forward-thinking, behind-the-scenes counseling to resolve disputes and defend market position.

Our team advises clients across the media, entertainment, fashion and technology sectors on infringement claims, licensing disputes, unauthorized use, unfair competition and online piracy. From streaming services and film studios to major music labels and fashion houses, we protect the intellectual property assets that are central to our clients’ businesses and brands.

MTO has helped shape copyright law through litigation involving substantial similarity, genre protection and fair use, often handling cases of first impression and amicus filings in key national matters. We also litigate complex trademark claims, including infringement, cybersquatting and trade dress disputes, while counseling clients on risk, enforcement and brand strategy.

As artificial intelligence accelerates content creation, brand imitation and data-driven innovation, the boundaries of intellectual property law are being tested like never before. We work closely with clients to evaluate how emerging technologies may impact their rights, develop proactive protection strategies and respond quickly to novel claims involving AI use or misuse.

Clients rely on our nationally recognized copyright and trademark lawyers to defend creative work and define the law where it’s unsettled. Whether shutting down infringing platforms, advising on brand protection strategies or litigating high-profile intellectual property cases, we combine sharp legal analysis with actionable strategy.

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Clients

We represent a wide range of clients with a focus in the technology, media and entertainment and fashion sectors, with clients that include:

  • NBCUniversal
  • Netflix
  • MPA
  • National Fire Protection Association
  • Netflix
  • Quince.com
  • RIAA
  • The Walt Disney Company
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Experience

Many of the disputes we handle involve cutting-edge copyright law cases and questions of first impression, particularly where entertainment and technology intersect. Our representations include:

  • The Walt Disney Company in litigating a copyright infringement suit in which a producer and two screenwriters claimed that Disney copied elements of their script in all five of the “Pirates of the Caribbean” films. The matter threatened to expand the scope of copyright by conveying ownership of common genre story tropes to one author rather than ensuring they remain in the public domain.
  • National Fire Protection Association (NFPA) in a copyright infringement suit against UpCodes, Inc., a for-profit business that published NFPA’s copyrighted standards online for unrestricted downloading, copying and sharing. The Central District of California denied UpCodes’ motion for summary judgment, rejecting UpCodes’ fair use defense and awarded NFPA summary adjudication on ownership and prima facie infringement.
  • Walt Disney Pictures, Twentieth Century Fox, and Paramount Pictures in successfully defending the studios against claims for indirect profits by Rearden LLC on alleged secondary copyright infringement based on a third-party vendor’s use of Rearden’s motion capture software on seven of the biggest films of the 2010s. Rearden has settled with the studios and dismissed its complaint.
  • An Italian high-fashion brand in strategizing a potential trademark action adverse to another Italian high-fashion brand arising from the second brand selling merchandise and using trade dress featuring design elements that resembled our client’s marks. With our guidance, the client resolved the matter without resorting to a public filing.
  • The Walt Disney Company and Pixar in successfully defending against copyright infringement claims related to the Academy Award-winning motion picture “Inside Out.” The ruling clarified that an analysis of a property’s distinctive elements could be conducted at the pleadings stage and did not require expert testimony or factual development, clarifying a contentious area of law in the Ninth Circuit.
  • P&P Imports, Inc., a creator of party games, in winning a Ninth Circuit panel appeal that clarifies the standard for trade dress infringement established in Fleischer Studios, Inc. v. A.V.E.L.A., Inc. The ruling enables plaintiffs to claim infringement if consumers associate a trade dress with any single company, even an anonymous one. The panel reversed a district court ruling, remanded the matter to the district court and granting attorney’s fees to P&P.
  • Quince.com, an online retailer, in obtaining a confidential settlement and voluntary dismissal of a trademark infringement suit brought by a well-known San Francisco-based restaurant with the same name.
  • Recording Industry Association of America (RIAA) in obtaining dismissal, now on appeal, of a lawsuit filed by Yout LLC alleging that RIAA improperly sent anti-circumvention notices to YouTube, resulting in YouTube delisting Yout’s URL, because the Yout service circumvents RIAA’s rolling cipher anti-piracy technology. The case was argued before the Second Circuit and is awaiting decision.
  • Netflix in obtaining dismissal of an international copyright infringement matter alleging the subtitling and dubbing of a South Korean film, #Saraitda, into English infringed HIG’s copyright interests in the screenplay that underlies both #Saraitda and HIG’s English-language film, Alone.
  • Disney, Lucasfilm, Twentieth Century Fox, Marvel and other studios in winning a $62.4 million jury verdict in a copyright infringement and circumvention action against the streaming service VidAngel.
  • A copyright and trademark owner in shutting down multiple infringing NFTs through DMCA notices and successful cease-and-desist efforts.
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