Navigating the Court of Public Opinion in the Age of Social Media

Munger, Tolles & Olson attorney Luis Li was featured prominently in an article about litigation strategy in the age of social media in the December 2016 issue of Los Angeles Lawyer.

Mr. Li discussed the need to neutralize the public narrative during his representation of James Arthur Ray, a motivational speaker and author who was charged with manslaughter following the deaths of three people at a sweat lodge ceremony.

Mr. Li described the need to win dual legal battles – in the courtroom and the court of public opinion – during the closely watched trial that was covered in both traditional and social media. “To effectively advocate on behalf of a client – whether it is a business or an individual – lawyers must focus on winning both battles. And today, that court of public opinion is highly skewed by social media,” Mr. Li said.

To illustrate the steps lawyers can take to guard clients against traditional and social media attacks, the article detailed Munger Tolles’ approach to building Mr. Ray’s defense at trial and in the public eye.

Luis Li is a trial lawyer whose practice focuses on corporate crisis management, internal corporate investigations, complex business litigation, art law, international enforcement matters and white collar criminal defense.